Marketing and Sales
Bringing together objective analysis and broad experience to help clients create and manage great brands. Digital technology has loosened control over brand messages by creating new media channels and social networks. Mergers and acquisitions create overlapping brands within brand portfolios. And the relationships between brands and their customers have now become more open-ended as online discussions extend the brand experience after purchase. To help manage this complexity and power growth through digital advantage, we bring together deep data analysis and broad experience to take the uncertainty out of the branding process and help clients create great brands.
Consumer & Shopper Insights
Translating insights about customers into concrete business ideas and profitable growth. We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behavior through their purchase decision journey. Using proprietary approaches, tools, and techniques grounded in distinctive perspectives regarding consumer meta-trends, macroeconomics, and industry structures, we help clients generate a 360° view of their customers—one that sparks innovation, uncovers the most promising sources of growth, and helps develop successful products and brands.
Customer Lifecycle Management
Insights and tools to help companies increase the satisfaction—and value—of their customers. Effective customer lifecycle management (CLM) can enable powerful customer interaction strategies that power significant business growth and profitability.
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage. Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our global expertise—we have more than 15 dedicated digital marketing experts in more than 9 locations—across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business.
Insights & Analytics
Translating consumer insights and big data into concrete initiatives that drive above-market growth. A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action. Our service line is made up of dedicated Insights & Analytics experts and professionals—with a vast number of collective experience in various countries across the world—focused on helping our clients do exactly that.
To develop deep customer understanding, we employ a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic. We’ve grouped our capabilities into two areas:
Consumer & Shopper Insights
Insights into consumers can help companies spark innovation, uncover the most promising (though not always most intuitive) sources of growth, and develop or maintain successful products and brands. Syntel Consultancy ’s qualitative and quantitative marketing research approaches, tools, and techniques help our clients discover why their customers behave as they do at every phase of their purchase decision journey, understand their customers’ experiences, and dig deeply into their best drivers of customer loyalty. By applying these insights, our clients can develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences.
Syntel Consultancy ‘s Consumer Marketing Analytics Center (CMAC) accelerates the potential of big data by translating insights from advanced analytics into action across the marketing and consumer-facing organization. Using its global team of analytics professionals with deep expertise in all aspects of big data acquisition and interpretation, CMAC has acquired a track record of success identifying and applying best practices to create insights-driven organizations across a range of industries, including retail, consumer goods, banking, insurance, telecom, media, and healthcare.
Organization & Capabilities
Working with clients to build capabilities that help them grow and sustain high-performing organizations. We clarify the role of marketing and sales within a company and then help design the organizational structure that best supports that function. We also help clients organize for digital leadership so that they can adapt and succeed in an increasingly digital world. To sustain success, we build the client’s institutional skills.
Each of these transformational elements is a challenge in its own right. Our work helps clients come to grips with the most difficult issues and questions relating to commercial transformations such as becoming more customer-centric; establishing structures and processes to better link marketing with the rest of the business; boosting efficiency and effectiveness; and capitalizing on emerging market and digital marketing opportunities. Our outside perspective helps provide unbiased viewpoints, and our collaborative style helps minimize potential conflict.