Services
Included:
Social
Media Management
Brand
Identity Design
Content
Creation
Overview
Social media is no longer
optional—it’s where your audience lives, converses, and makes decisions about
your brand. But effective social strategy requires more than posting content.
It demands cultural intelligence, platform expertise, content excellence,
community management, and data-driven optimization. Syntel Consultancy
transforms social media from a marketing checkbox into a strategic growth
engine.
Strategic
Foundation
Audience Intelligence We begin by deeply understanding your audiences: their
platforms of choice, content preferences, engagement patterns, pain points, and
aspirations. Through social listening, competitive analysis, and behavioral
research, we develop comprehensive audience personas that inform every
strategic decision.
Platform Strategy Each social platform has its own culture, algorithm, and
best practices. We develop tailored strategies for the platforms where your
audiences are most active and engaged—whether that’s LinkedIn for B2B thought
leadership, Instagram for visual storytelling, Twitter for real-time
engagement, TikTok for cultural relevance, or emerging platforms where early
adoption creates competitive advantage.
Content Architecture We establish content pillars—core themes that align with
your brand positioning and audience interests—creating a sustainable framework
for consistent, relevant content that builds brand equity over time. Our
editorial calendars balance promotional content, educational resources,
entertainment, and community engagement.
Execution
Excellence
Content Creation Our creative team produces thumb-stopping content across
all formats:
- Compelling copywriting that captures brand voice and
drives engagement
- Professional photography and image curation
- Motion graphics and video production
- Infographics and data visualization
- Stories, Reels, and short-form video optimized for each
platform
- Interactive content including polls, quizzes, and
user-generated content campaigns
Community Management Building brand loyalty requires genuine conversation. Our
community managers serve as your brand ambassadors:
- Monitoring and responding to comments, messages, and
mentions in real-time
- Fostering positive community culture and managing
difficult interactions
- Identifying and engaging brand advocates
- Escalating issues and opportunities appropriately
- Creating opportunities for audience participation and
co-creation
Campaign Execution From product launches to seasonal campaigns to cultural
moments, we conceptualize and execute integrated social campaigns that generate
awareness, engagement, and conversion. Our campaigns leverage paid media,
influencer partnerships, and organic strategy for maximum impact.
Performance
& Optimization
Analytics & Reporting We track metrics that matter:
- Reach and impressions: Understanding content visibility
- Engagement rate: Measuring audience interaction and
content resonance
- Follower growth: Tracking audience expansion and
retention
- Click-through rate: Assessing content effectiveness in
driving traffic
- Conversion metrics: Connecting social efforts to
business outcomes
- Share of voice: Benchmarking against competitors
- Sentiment analysis: Understanding audience perception
Continuous Improvement Social media success requires constant learning and adaptation.
We conduct regular performance reviews, identifying top-performing content,
emerging trends, and optimization opportunities. Our agile approach means we’re
constantly testing, learning, and refining strategy based on real performance
data.
Crisis Monitoring Social channels can be flashpoints for reputational risk.
Our monitoring systems track brand mentions, sentiment shifts, and emerging
issues, allowing us to identify and address potential crises before they
escalate. When necessary, we coordinate seamlessly with our crisis management
team for comprehensive response.