Services
Included:
- Corporate Reputation Management
- Crisis Management
- Strategic Risk Management
Overview
Your reputation represents decades
of work, millions in investment, and the trust of all your stakeholders. Yet it
can be damaged in moments. Syntel Consultancy provides the strategic expertise,
communication frameworks, and rapid-response capabilities to build reputational
resilience and protect your most valuable intangible asset.
Corporate
Reputation Management
Reputation as Strategic Asset We help you understand and actively manage how your
organization is perceived by all stakeholder groups: customers, employees,
investors, regulators, media, and the communities you serve. Strong reputation
creates competitive advantage, attracts top talent, commands pricing power, and
provides resilience during challenging times.
Proactive Framework Development
Reputation Audit & Stakeholder
Mapping We begin by assessing your current
reputational standing through comprehensive research: media analysis,
stakeholder interviews, social listening, and competitive benchmarking. This
creates a baseline understanding of perception strengths, vulnerabilities, and
opportunities.
Strategic Positioning Based on audit findings, we develop or refine your
corporate narrative—the compelling story of who you are, what you stand for,
and why you matter. This narrative becomes the foundation for all external
communication, ensuring consistency and strategic alignment across channels and
stakeholders.
Communication Infrastructure We establish robust protocols and systems:
- Stakeholder engagement strategies for key audiences
- Executive thought leadership programs
- Media relations frameworks and press protocols
- Investor relations communication
- Employee advocacy programs
- Community engagement initiatives
- ESG (Environmental, Social, Governance) communication
strategies
Risk Assessment & Monitoring We conduct comprehensive risk assessments, identifying
potential reputational threats—from operational issues to competitive attacks
to broader industry or societal trends. Our monitoring systems track early
warning indicators, allowing proactive mitigation before issues escalate.
Ongoing Reputation Management Reputation isn’t built once; it’s cultivated continuously.
We provide ongoing strategic counsel, helping you navigate decisions through a
reputational lens, identifying opportunities to strengthen stakeholder
relationships, and ensuring your communication remains proactive, consistent,
and aligned with strategic objectives.
Crisis
Management
24/7 Emergency Response Crisis doesn’t respect business hours. Our dedicated crisis
line provides immediate access to senior strategic counsel whenever you need
it. Whether you’re facing product recalls, executive misconduct, operational
failures, cyber incidents, or unexpected media scrutiny, our team is ready to
mobilize.
Crisis Response Framework
Immediate Activation (0-2 Hours) When crisis strikes, speed and precision are paramount:
- Rapid situation assessment and impact analysis
- Crisis team activation and role assignment
- Stakeholder identification and prioritization
- Holding statement development for immediate inquiries
- Communication channel establishment
Strategic Response Development (2-24
Hours)
- Comprehensive response strategy aligned with
organizational values and legal considerations
- Key message development for all stakeholder groups
- Spokesperson preparation and media training
- Response material creation (press releases, FAQs,
internal communications, social media statements)
- Media monitoring and response coordination
Sustained Crisis Management
- Regular situation updates and strategy refinement
- Stakeholder outreach and relationship management
- Media engagement and interview support
- Social media monitoring and response
- Internal communication to maintain employee confidence
and alignment
- Third-party coordination (legal counsel, technical
experts, regulatory bodies)
Recovery & Lessons Learned Crisis management extends beyond immediate response:
- Reputation recovery strategy and implementation
- Stakeholder relationship rebuilding
- Post-crisis analysis and documentation
- Protocol and system improvements
- Team training and simulation exercises
Crisis Preparedness The best crisis management is prevention and preparation.
We offer:
- Crisis simulation exercises (tabletop scenarios)
- Crisis communication plan development
- Spokesperson training for executives and key personnel
- Crisis team protocols and contact trees
- Message template libraries
- Monitoring system implementation
Multi-Dimensional Expertise Modern crises are complex, often involving technical,
legal, operational, and reputational dimensions simultaneously. Our integrated
expertise allows us to coordinate comprehensive responses, working seamlessly
with your legal counsel, technical teams, and operational leadership while
focusing on protecting and restoring reputation.